Want To Be A Youtuber? 3 Reasons You Need A Website
Many people who have ambitions of being a full-time YouTuber overlook the importance of a website. Simply being a video content creator is not enough if you want longevity in the online space.
Improve Search Rankings
Although YouTube is simply another search engine, it is not the only way or necessarily the primary way people will find you. Keeping an active, relevant website that has been optimized for search engines means your videos and website content are more likely to appear in results, thereby increasing your exposure. Additionally, your website will serve as a way to generate traffic to your channel and social media platforms. Ideally, your website, social media, and video content should be connected so you can generate traffic on all platforms, no matter how people find you. You will seriously benefit from the help of an SEO company.
Expand Monetization Opportunities
Creating video content alone will not make you successful when trying to generate income. When people are new to content creation, they erroneously think most popular creators earn their money through advertisements that appear during their videos. This is far from the truth. People who are successful content creators learned how to diversify their monetization strategy. Ad revenue is highly unpredictable and depending on the type of content you produce, there may be few advertisers who want their ads to appear on your channel or you could be demonitized altogether.
An active website opens the door to other incomes, such as those from sponsored posts, affiliate links, and selling your own products. Of course, you can put affiliate links and coupon codes in the description box under your videos, but viewers rarely look there. People who follow your website are more likely to notice affiliate links. If your website happens to rank for certain keywords, this can be attractive to companies who want to partner with you.
More Content Control
Not only does having a website allow you to express more creative control over your brand since you will need to create a certain look for your website, but you have more control over the content you produce. Of course, there are limitations to what you can talk about on your website, but there may be adult or sensitive topics that may not be appropriate for YouTube. As long as you are abiding by the terms of your website hosting company, you can be more free with your content with no concerns about having your website or entire channel deleted. For some niches, this may afford you more opportunities to work with companies and earn money.
Creating video content can be a way of earning a full-time living through YouTube, but without a website you are inhibiting your success. A good website will help funnel traffic to your videos and social media, while expanding your avenues to earn a living.